Old news, but a significant project to improve aesthetics of Formula 1 took its first major step last July at Silverstone when Lotus tested 18 inch wheels fitted with special low profile Pirelli tyres. The Italian tyre makes has stressed that the test is not about the performance of the tyres at this stage rather the way they look.
The test is the first step in a project to improve the look of Formula 1 cars which for the last two seasons have been widely criticised for being very ugly. As a result a project has been instigated which could fundamentally change the look of F1 cars. “Its pretty far reaching and we expect to see the manufacturers working with their concept car designers on what the cars should be in future, these wheels are just the first step” explained one insider.
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It is thought the project, which has not been officially announced by the F1 Strategy Group, is in its early stages but could be a result of manufacturers wanting more brand identity in the cars similar to the NASCAR Generation 6 project.
The test of the larger rims and low profile tyres went smoothly though the car fitted with them was notably off the pace.
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